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Friday, April 4, 2025
How to use scarcity ethically, how to increase customer lifetime value, lessons from Europe's fasting growing startup, and more.

Scarcity: The 3 pillars to using it ethically

Growth.Design
|
Psychology
Learn how to leverage scarcity, one of the most powerful psychology principles, with this ethical 3-step framework. The other night, I was scrolling* on Prime Video... No way!!! John Wick is leaving P...

Customer lifetime value: How to calculate and increase it

Customers Success Collective
|
Product marketing
What if we told you that a single individual customer could be worth over $10,000 to your business? Or that a small boost in retention could double your profits? What if we told you to stop focusing m...

Europe's fastest growing startup?

Growth Unhinged
|
Growth
I’m probably not the first to tell you about Lovable. The Swedish AI coding startup grew from $0 to $10M ARR in only 60 days. Then they hit $17M ARR and 30,000 customers in 90 days – giving Lovable th...

Apple loses $250B market value as tariffs tank tech stocks

TechCrunch
|
News
Apple lost more than $250 billion in market value Thursday, with shares down as much as 8.5% as a result of President Donald Trump’s tariff spree. The iPhone maker took one of the biggest hits on Wall...

The 18-step SEO audit checklist

Backlinko
|
SEO
Today we’re going to show you exactly how to do an SEO audit in 2025. In fact, this is the same process that’s helped us grow our organic traffic by 30% over the last year. So if you want to get highe...
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