If you're reading this it's too late.
Jk if you're reading this congrats. You're reading the first edition of the Marketer Milk newsletter. It's going to be crazy to look back on this.
Marketer Milk aims at helping us marketers be better in all aspects of our work. From making sure we are ethical marketers, to learning what great marketing is made of, Marketer Milk is where professionals go to be the smartest marketer in the room.
Who knew one of the best SEO guides out there would be a Reddit post?
Ah yes, see this is why you're subscribed to Marketer Milk. We find the sauce.
SEO can be a pretty complex topic to talk about, you can check more resources about it here. But all SEO really is Google's algorithm to how it ranks content. Create content for Google's algorithm and that's how you grow your organic traffic.
That's pretty much how someone grew their client's website from a 0-200K monthly visitors — all from SEO. Oh, and they wrote a super detailed Reddit post on exactly how they did it.
The post goes over how to do the following:
It's definitely a good read for anyone who's currently doing SEO or looking more into it.
Clubhouse, the invitation-only audio-chat iOS app, is blowing up right now.
And with every new platform that generates attention, comes the hungry capitalists ready to monetize it.
The 1990s will belong to the customer. And that is great news for the marketer.
Technology is transforming choice, and choice is transforming the marketplace. As a result, we are witnessing the emergence of a new marketing paradigm—not a “do more” marketing that simply turns up the volume on the sales spiels of the past but a knowledge- and experience-based marketing that represents the once-and-for-all death of the salesman.
Marketing’s transformation is driven by the enormous power and ubiquitous spread of technology.
So pervasive is technology today that it is virtually meaningless to make distinctions between technology and nontechnology businesses and industries: there are only technology companies.
"We canned a feeling" — the slogan on NYC based company, Recess. Recess aims at creating a drink designed to make you feel calm and focused. It's like an energy drink without the jitters. And the "energy" part is more like a calm state of mind feeling.
Check out their website. They're website design is modern, they have great copywriting in their customer emails, they're building a community via merch and social media, and generally have a great product.
Check out this KITKAT ad concept.