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When people unsubscribe from Link in Bio, they have the option to write a note. Most leave it blank, but when people do fill it out, one of the top responses is: “I’m leaving social media!”. In the re...

The way we serve our tribe of early-stage founders is by understanding what makes up great marketing and curating the best strategies. This Is Marketing often tops the list of best marketing books and...

When I first started diving into SEO, the concept of topical authority wasn’t as well defined as it is today. Now it’s a key factor in healthy content strategy and search engine rankings, even if it’s...

We all operate in competitive markets, and often, it feels like our competitors’ strengths are impossible to overcome. But in my experience, we must remember that value varies enormously between custo...

The subject line is the most important piece of copy you’ll write for your email marketing strategy. We don’t make this statement lightly. Body copy and CTAs are the meat and potatoes of your marketin...