Discover the 10 best marketing books (from beginner to advance) to read this year, regardless of which stage you are in your professional marketing career. If I look back to what led me to work my dream 6-figure job, in my dream city, al...

From calendar events to email management, automation plays a major role in workflows across industries. A little more than half of marketers used automation in team communication, according to a recent poll by Zapier. About 42% of market...

Over the past 20 years, it’s no secret that digital advertising has been the strongest business model on the Internet. Google and Facebook have grown their businesses on the back of digital advertising reaching $2.5+ trillion in combined...

Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded? How much time do you dedicate to thinking about your Instagram hashtags? If you’re dipping your toes in the hashtag waters, it might feel like m...

Are you making the most out of the data you can get about your website from Google Analytics (GA)? The free tool gives you valuable insights into metrics like conversion rates, traffic sources, engagement, audience demographics, and more...