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Over the last few years, increases in ads, SERP Features, and direct answers pulled away clicks from organic results, but Google doesn't make it easy to understand these changes. Most importantly, Goo...

India has solidified its position as Snapchat’s top market, with the company reporting that it now serves over 200 million Indian users every month. Which means that some 27% of Snap’s entire user bas...

Typeform, the maker of people-friendly forms and surveys, perhaps needs no introduction. Founded in 2012, Typeform was an early pioneer in product-led growth. A few stats: Serves 125,000+ paying custo...

In today's competitive business landscape, a well-defined brand strategy is the cornerstone of success. A strong brand strategy not only differentiates your business from competitors but also creates ...

The key to boosting registrations is clearly articulating the benefits of your product on the sign-up page. Today, I will explore 3 different experiments that will teach us more about how to do this e...