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Image of Faith Storey
Faith Storey, SaaS Marketer
Friday
December 1, 2023
How to develop an SEO team, how to build a content roadmap, a founder's guide to hiring a CMO, and more.
How to hire for and develop a successful SEO department
Moz
|
SEO
It’s a highly competitive market for SEO skills at the moment. But as a hiring manager, how do you ensure that you are selecting the right fit for your team, and not just the available candidates? It’...
Scarcity requires a renewed focus on leverage
Amplitude
|
Growth
October 2021. Grow. Grow. Grow. I was nearing the end of a rewarding workshop with an Amplitude prospect. The team was genuinely excited about becoming more data-informed. The conversation was filled ...
How to build a content roadmap and secure more budget to execute on it
How to SaaS
|
Content marketing
Content teams often end up with a load of different priorities from the business. Depending on the complexity of a company, this can be a pretty big challenge to navigate. There are a ton of tactical ...
Leads not converting from paid ads? Change how you follow up
Keap
|
Sales
One of the quickest and most effective ways of getting more customers is undoubtedly through paid lead generation. This includes paid ads through social networks such as Facebook or LinkedIn, or via s...
A founder’s guide to hiring a CMO
OpenView
|
Career & jobs
The results are in! And unfortunately, they are not good. With the current economic situation we are in, the average tenure of a CMO continues to slide—making it hard for founders who need to keep re-...