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Friday, June 27, 2025
How social media is about to change, using lead magnets to grow an email list, Notion's B2C2B influencer strategy, and more.

Social media is about to change forever (and nobody even realises)

Kallaway
|
Social media
Social media is about to change forever for brands, for creators, for anyone that's using content to build a business. We're entering a brand new era. Now, the good news is there are a bunch of new wa...

How I used a lead magnet to grow my email list by 22%

Inbox Collective
|
Email marketing
Two years ago, I launched Newsletter Circle, where I dive deep into the world of newsletter publishing through in-depth Q&As with newsletter operators. These one-on-one interviews uncover what it take...

You are the brand now

On Brand
|
Branding
Hello from my perch in the woods of northern Maine (where I first started this Substack, last summer!). I’m looking forward to a few weeks of quiet time and writing, listening to loons call across the...

The ABCs of Notion's B2C2B influencer strategy

Link in Bio
|
Paid ads
For today’s newsletter, I talked to Danielle Ito, Head of Influencer at Notion, about what an influencer strategy looks like at a company that doesn’t have a physical product. How do you showcase UI i...

X bans hashtags in promoted posts

Social Media Today
|
News
This seems like a slightly unnecessary move, but… X owner Elon Musk has announced that the platform is banning hashtags from ads, in order to improve the look and responsiveness of X’s promoted posts....
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