Social media is about to change forever for brands, for creators, for anyone that's using content to build a business. We're entering a brand new era. Now, the good news is there are a bunch of new wa...

Two years ago, I launched Newsletter Circle, where I dive deep into the world of newsletter publishing through in-depth Q&As with newsletter operators. These one-on-one interviews uncover what it take...

Hello from my perch in the woods of northern Maine (where I first started this Substack, last summer!). I’m looking forward to a few weeks of quiet time and writing, listening to loons call across the...

For today’s newsletter, I talked to Danielle Ito, Head of Influencer at Notion, about what an influencer strategy looks like at a company that doesn’t have a physical product. How do you showcase UI i...

This seems like a slightly unnecessary move, but… X owner Elon Musk has announced that the platform is banning hashtags from ads, in order to improve the look and responsiveness of X’s promoted posts....