There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather tha...

As AI systems become more sophisticated and opaque, the field of explainable AI (XAI) has emerged to address a fundamental problem: how can users appropriately trust and rely on systems they don't und...

Choosing the right marketing channels can be overwhelming for startups, especially when resources are limited, and the pressure to grow quickly looms large. With a myriad of options—from social media ...

YouTube Shorts is starting to become a bigger contender for ad dollars. As usual, the money is following the attention. In the second quarter, Shorts averaged over 200 billion daily views. Mark Ballar...

We know how crucial it is to test visual changes, not just for how they look to users, but for how they influence SEO and organic traffic. A shift in visual hierarchy can influence crawl behavior, ind...