You’re here for the copywriting examples. But first, a quick story. Every Friday at 5 o’clock (somewhere), I sit back in my ’70s paisley armchair, put on some Crosby, Stills, and Nash, and have a beve...

Just like a pilot won’t take off without a checklist, a marketer won’t take off without a demand generation plan. Although, in both cases, they know the basics of what they need to do in order to reac...

First of all, congratulations! Even if the demand for SaaS is high in the market now more than ever, not every startup is successful in raising funding. You deserve to celebrate and announce your win ...

Why do we buy diamond rings for engagement? Here's how a diamond cartel used the anchoring effect to change our behavior forever....

I’ve been heads down working two jobs the past few months (Reforge EIR and Interim CPTO at ResortPass) – and it’s almost time to come back up for air. Reforge ends at the end of May for me and I’ll be...