A few years ago, I was tapped for a startup content marketing opportunity that quite literally changed my life. This is the story… My friends at College Raptor had just raised a Series A round for the...

Apple Search Ads can significantly boost your app's visibility, but selecting the right keywords and outpacing the competition can be challenging. Without proper insights, you risk missing out on valu...

Amid broader discussion about the relative popularity (or not) of Threads versus Elon Musk’s X project, I present to you the latest app download charts, covering the month of July 2024. As you can see...

When I accepted the job as BuzzFeed’s first newsletter editor, I didn’t really know anything about email. December 2012 was a very different time in the newsletter world. Many of the world’s biggest p...

People come to me expecting a quick fix whenever the topic of PLG (Product-led Growth) comes up like I’m PLGandalf with a magic wand. But sorry, “You Shall PLG” isn’t the answer. Here’s the deal—PLG i...