I’ve worked in marketing at several startups and have only been blessed with a copywriter at Series C brands and beyond. Anything earlier than that, and I’ve been left to my own devices. Most of the w...

There are plenty of reasons a startup fails — lack of product-market fit, co-founder strife, poor management skills, the list goes on. But growth expert Matt Lerner (a former PayPal B2B growth lead an...

Founders, especially early-stage ones, know that having as many potential user conversations as possible is key to success. Social listening – tracking and engaging with relevant conversations online ...

In this newsletter episode, I’ll tear down the internal linking strategy used by — appliancerepairexpert.ca. Every SEO or founder managing local businesses needs to take this case study as a reference...

As it continues to integrate more AI elements into virtually every aspect of its systems, Meta has provided an update on how its AI tools are helping advertisers improve campaign performance, while al...