Earlier this month, a crazy simple “mini-tool” broke the internet: It’s called Twitter Roast — you put a link to your Twitter/X profile, it scans your tweets with AI, and boom! You get hilariously acc...

Every marketer knows that authenticity sells. It can be hard to define what authenticity looks like, though. The same ad read feels forced from one creator, but authentic from another. One brand hops ...

Imagine you’ve just had the best French Toast of your life. It was so delicious - so perfect - that you want your best friend to be able to understand just how wonderful it was. Trouble is, they weren...

When a startup is first founded, it is nothing but risk. Successfully building a company is the act of slowly eliminating that risk until you have created a reliable cash flow machine. There are five ...

A copywriter put on a seminar early in his career. He managed to fill the room with attendees and launched into his presentation… After the coffee break on the morning of the first day, he noticed tha...