Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or ...

The world would be more fun if most startups hadn't undergone a personality bypass. But, sadly, most software companies look and feel the same. Founders have no end of excuses for this. It’s more impo...

I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others. For instance, one of my favorite stats (although not the f...

Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over with...

What would autumn be without an update from Apple? Right when you’re in the thick of finalizing your Black Friday Cyber Monday plans, the tech giant announces changes that can shift the ground under y...