Video may have pushed the radio star into a corner – but social, SEO and all the other new channels just can't take the place of email marketing. In fact, email marketing is thriving. For every $1 you...

While we agree (and respect) that Don Draper wouldn’t have done marketing attribution, he could have never imagined the level of marketing attribution we have today. He'd also laugh at how many compan...

So you’ve got some blog traffic? Nice. It’s not an easy feat. Most of us languish after a few dozen blog posts and maybe a couple thousand visitors a month. Well before the privileged point at which y...

Imagine this… You’re looking to book a hotel for your next vacation. Excited for your first holiday in nearly three years, you narrow your choices down to two hotels. The first hotel offers two packag...

You’re here for the copywriting examples. But first, a quick story. Every Friday at 5 o’clock (somewhere), I sit back in my ’70s paisley armchair, put on some Crosby, Stills, and Nash, and have a beve...