Analytics

Technology continues to grow more complex and few concepts have attracted more buzzworthy attention than Artificial Intelligence (AI). While primarily still rooted in early research and development, many are looking towards how AI can be...

With feature rollouts, your application has the ability to simultaneously deliver two different experiences: one with the feature on and another with the feature off. But how do you know which one is better? And how can you use data to d...

It’s never been more important to be able to measure the effectiveness of influencer marketing. The good news is, with the rise of influencer marketing technology, there are now more ways to measure influencer marketing than ever before....

The main purpose of organizations to create a marketing analytics strategy is all about how to drive smarter questions, which will elicit thoughtful answers using the accessible data....

As the marketing world braces for the impact of having far less consumer data to work with, with the arrival of Apple's ATT update, and Google working on similar measures, Google has today announced a new update for Google Analytics whic...