Analytics

I started sweating and the conference room seemed to heat up by the minute. Our Google Analytics account was on screen and my counterpart (let’s call him The Expert) was quickly clicking through menus and options I had never seen before....

Marketers love data and spreadsheets, but sometimes connecting external data to a spreadsheet can be confusing. This guide covers the best ways to connect API data to Google Sheets....

Sustainable growth in SaaS relies on retaining and growing with your existing customer base. For this, reporting your monthly recurring revenue (MRR) doesn’t quite cut it. Here’s why net revenue retention (NRR) is the new benchmark metri...

At this year's 8P conference, I recorded a presentation from Demi Murych, a specialist in reverse-engineering and technical SEO. From this blog post, you'll get insights into how LightHouse measures website performance and what you can d...

To be successful, organizations need more data. More importantly, they need the right kind of solutions to interpret that data, and drive actionable innovation across their organization. As a marketing agency focused on helping customers...