Analytics

More than 15 million businesses now use Instagram as a marketing tool. And one of the most important aspects of any Instagram marketing strategy is a clear focus on Instagram analytics. Without analytics, your Instagram marketing efforts...

In this post I’ll show how to look at Search Console Queries and Landing pages and how they are related. We can do this by creating a Google Data Studio report. First step is to add your Search Console data to Data Studio. You’ll need to...

How Cloudera uses Markov models to solve the multi-channel attribution problem. Marketing attribution is a way of measuring the value of the campaigns and channels that are reaching your potential customers. The point in time when a pote...

Learning a programming language when you do online advertising is not the most obvious thing to do. I mean, let’s face it, there are plenty of different opportunities to develop yourself without going to a completely different industry. ...

Measurement and metrics are an integral part of the blogging equation — just as a doctor uses a stethoscope to check your pulse and heart rate, bloggers use metrics to check their blogs’ health. Thankfully, none of these tasks are too di...