Analytics

As a product leader at Mixpanel, I can go on and on about the value of using product analytics in my work. (And I have.) But that doesn’t mean I don’t understand how important user interviews can be for learning how people use my product...

From 20K orders per day to 5M. 0 to 100 people in business intelligence. 8 to 85 people in growth. All in 4.5 years. It was a wild ride, but not one that many in the US startup scene are familiar with. This wasn't Uber or Lyft, but rathe...

Everything on your WordPress site has an impact on your conversion rate. Some things might play just a small part while others could drastically skyrocket your sales. Therefore you should plan on testing every element on your website alo...

In today's measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy. Two and a half years ago, we introduced Google Anal...

Digital marketing is a bright new frontier in business advertising. Just a few decades ago, platforms like radio, print and television were the primary options for marketing our products — but today, the digital options are almost endles...