Analytics
Marketing metrics that matter (Template)
Dear Stage 2
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Which marketing metrics does the board really want to see? Every month, I spend a ton of time prepping a report for our CEO, and even more time at the end of every quarter building out slides for our ...
Your guide to 2023 SaaS benchmarks
Kyle Poyar
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I started OpenView’s first SaaS benchmarks report in 2017 (!) because there frankly wasn’t useful metrics data for startups. We didn’t have an objective view into what metrics were “good” and “great” ...
The dire state of B2B marketing attribution
Elena's Growth Scoop
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Lenny recently published a fantastic article on B2C attribution, which made me feel a twinge of sadness for the sorry state of B2B attribution. The post is packed with so much sophistication around B2...
GA4 workshop with Ryan Levander
Superpath
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Welcome to our GA4 Workshop with Ryan Levander! Here are some highlights: Ryan talks about helping companies transition to GA4 before Universal Analytics goes away. Ryan notes that transitioning to GA...
Your guide to SaaS metrics 2.0
Kyle Poyar
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We’ve grown accustomed to the traditional set of SaaS metrics as just part of how to operate a SaaS business. It’s hard to conceive of what to do without metrics like CAC payback, LTV:CAC, average ACV...