Branding

Learn how brand sprints help align around your goals, values, and vision for developing your company's brand and mapping out its future. A brand sprint is an expressive exercise that helps turn ideas about your brand into a defined brand...

An easy prediction for this year – we’ll see hundreds of organizations undertake a rebrand or “refresh” with the hopes of re-invigorating both internal and external audiences. An even easier prediction – the preponderance of these capita...

The marketing world is cruel. Think about it, consumers are flooded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out. However, most companies want their marketing messages to be effective...

Seth Godin is a best selling author teacher and speakers. His new book, this is marketing is probably the first and last book you’ll ever need to buy on marketing. Hope you enjoy this behind the brand look with Seth....

Defining a brand’s identity is one of the core phases within the process of branding. To understand what it is, one could picture a structure that holds all of the brand’s distinctive attributes and traits inside of it. Despite its relev...