Branding

Today, the number has expanded to such a degree that it’s impossible to conduct that same scale of brand research. What we do know is: the marketplace is incredibly competitive and increasingly expand...

I spoke with Sophie Bambuck, former CMO of The North Face, about the balance between high-performance, high-fashion, and relatability in their brand strategy. When I saw The North Face's new brand ad ...

When people unsubscribe from Link in Bio, they have the option to write a note. Most leave it blank, but when people do fill it out, one of the top responses is: “I’m leaving social media!”. In the re...

I hated the idea of having to build a personal brand. People are not brands. They are not singular entities with a singular message. When you see the Starbucks logo, you think of wakefulness. When you...

We often talk about ‘brand’ in a very linear way, either you ‘have it’ or you don’t. From what I have learned, there are several ‘levels’ in between that have their own benefits, risks, and strategies...