Content marketing

2023 has been a tough year in tech, and the results of our first annual survey of content marketing professionals reflect those challenges. From layoffs to budget freezes, to the emergence of generati...

Intros are a microcosm of your entire article. While they might only make up 10% (or even less) of your article’s total word count, they may well account for 40% of your total read time, and for affil...

The holy grail for every content team is to have their company be known for the content that they produce. More specifically, brands want to be able to create a narrative that separates them from thei...

Google Discover is a queryless search product launched by Google in 2018, meaning that Discover content appears automatically without the user entering a query. Google Discover shows logged-in Google ...

Close your eyes with me. (Now open them because it’s hard to read with your eyes closed.) You’re going out of town for the weekend, leaving your dog/cat/baby/orchid in the care of a seemingly responsi...