Content marketing
How Exer Health 8X'ed qualified traffic and take on the blue ocean market
Animalz
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Regulatory changes that create new, uncontested markets is a tale as old as the world of startups. But that doesn’t make these blue ocean opportunities any easier to exploit, especially for startups l...
Weighted content is an absurdly easy way to build a blogging empire
Better Marketing
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I make a full-time blogging income with weighted content. You might be wondering, what is weighted content? Well, it’s a system I use to evaluate and categorize my content based on a personal set of S...
SparkToro's webinar-to-blog content strategy
Marketing Powerups
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Great content is like an amazing dish—it’s meant to be remixed and shared! That means a great blog post should also be: Visualized and explained in a webinar. Rewritten as a Twitter thread. Discussed ...
How to do content creation if you care
The Other Side of Fear
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One principle of success is modelling. Find someone where you want to be, and copy their playbook. That would be terrible advice in my case. Here is some good advice. I see people complaining about th...
How to produce creative content in an AI world
Grizzle
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When content marketing first became a desirable career, we saw first-hand that it was possible to build attention in new and exciting ways. Then, we created rules and frameworks. And while frameworks ...