Content marketing

Most B2B companies who publish useful guides and helpful blog posts usually don’t talk about their product or service until the conclusion. In other cases, the product doesn’t even get mentioned in pa...

Choosing content topics effectively is often a mixture of art and science. And if your team is currently lacking the advantage of having an internal content marketer with significant experience, some ...

The problem with working in B2B content marketing is that you spend a lot of time thinking about content marketing. Which is, you know, fine…I like to geek out about publishing cadence, and TOFU/BOFU ...

Hey folks! Thanks so much for the many contributions to this report. This is the fourth edition (you can see 2019, 2020 and 2021 here). For the first time, I’m combining all the data into one report so that you can clearly see the trends...

Content marketing is baked into the DNA of most successful horizontal SaaS companies. And with good reason: the growth challenges these companies face can be uniquely solved through content. For the Z...