Content marketing

Hey folks! Thanks so much for the many contributions to this report. This is the fourth edition (you can see 2019, 2020 and 2021 here). For the first time, I’m combining all the data into one report so that you can clearly see the trends...

Content marketing is baked into the DNA of most successful horizontal SaaS companies. And with good reason: the growth challenges these companies face can be uniquely solved through content. For the Z...

Bad content marketing creates terrible experiences and harms credibility. Yet, some marketers say prioritizing quantity over quality is more effective. They believe that ranking for the sake of traffi...

There’s something very satisfying about building a framework or process that works so well you end up re-using it for months, or even years, after creating it. For me, this happened with a framework I...

Content updates are a part of site maintenance that usually gets placed on the back burner—not the best place for it to be. Let’s introduce two hypothetical companies to illustrate how it typically wo...