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Content marketing

The content marketing salary report (updated for 2025)

Superpath
|
Content marketing
We asked all respondents to convert their income to USD. 61% of respondents live in the United States, but we had contributors from all around the world. We made the decision to only include responden...

The truth about comparison keywords: What 4,523 Search Results Reveal

Minuttia
|
Content marketing
We analyzed 500 comparison keywords and found that Reddit dominates search, AI Overviews are rare, and review sites still matter. Reddit is the most visible website across the SERPs, with 367 occurren...

How do AI content detectors work? Answers from a data scientist

Ahrefs
|
Content marketing
There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content isn’t as simple to spot as old-fashioned “spun”...

How to generate backlinks with unique content formats

Grizzle
|
Content marketing
Volume-driven link building is dead. Spamming content marketers and editors with generic outreach doesn’t work anymore. Marketers win by collaborating with other brands, and building content assets th...

A study of 1,000 "alternatives” keywords

Minuttia
|
Content marketing
Our study of 1,000 SaaS 'alternatives' keywords reveals critical insights for enhancing your content marketing strategy. Here’s what we found in their SERPs, which consisted of 9,610 search results....
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