Content marketing

Should you use a metaphor, a simile, or an analogy in your writing? While all three are closely related, it’s smart to understand the differences. The distinctions among metaphors, similes, and analogies will also help underscore why you...

Having a content marketing roadmap for your buyer’s journey is one of the best things you can do for your digital marketing strategy. Indeed, according to the Content Marketing Institute, a customer journey can help you plan the kind of ...

It’s not enough to simply publish blog posts and hope to gain traction. You need to promote it. This tutorial will teach you how to promote your content with a simple yet effective content promotion checklist....

We tell businesses every day that blogging is going to be the best way to scale their business. But why should they listen to us? Sure, we practice what we preach – blogging is the central focus of Junto’s own digital marketing efforts...

Writing well is a superpower. Great writers are great thinkers, capable of using the written word to impose structure on nebulous ideas and simplify the complex. They’re persuasive, able to create ironclad arguments to defend their belie...