Content marketing

It’s a misconception that content marketing takes three months, or six months, or even a year to be valuable. Content marketing can—and should—have a positive impact on your company from day one. It’s true that many of the benefits of co...

All content teams, whether a team of one or a team of teams pushing out content every day, are asking the same question—how am I doing? You know your internal metrics. How this week’s post compares to the week before. Whether your pagev...

Many times when I’m finally done with a blog post that is ready to be published, I catch myself looking at how long the average reading time is. And more often than not, I find myself feeling disappointed when one of my stories is only f...

Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook, Line, and Sinker. My goal here is to broadly encapsulate *why* overachieving content pieces ...

Compelling content is a cornerstone of any comprehensive modern marketing strategy. More than 50% of businesses currently invest money, time, and energy into content marketing, with most of them publishing new material every single day. ...