Content marketing
Where we need to go: Differentiated, transformational content
Beam Content
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Picture this: You’re walking through the mall (they do still exist!) and you pass a kiosk where a smiling worker waves a tiny envelope of a hair care product made from exotic ingredients you’ve never ...
5 quick tips for creating better content
Pierre's Content Guides
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If you hate the blank page syndrome (you should), create a creation process instead. Break down the “publish a piece of content” task into a step-by-step process that you can replicate. Discipline and...
You need a better content strategy
Kyle Poyar's Growth Unhinged
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Let’s face it, SaaS content marketing is having a moment: Organic search is under massive scrutiny. Organic reach on platforms like LinkedIn and Twitter is down. Paid search and social platforms keep ...
3 methods to turn content into revenue
Pierre's Content Guides
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Some marketers (or founders) try content for a few weeks (or months) and end up getting no return on investment. Most of the times, it’s because they don’t use the right method to monetize their conte...
Why empathy is the skill that will rescue content marketing
Beam Content
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Of all the terrible marketing jargon out there (and WOW there’s a lot of it), “empathy-led marketing” is probably my least favorite. As Fio Dosetto, the Content Lead at Float, says: “Empathetic market...