Content marketing
Quality content marketing matters: How to build trust, traffic, and conversions
Grizzle
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Bad content marketing creates terrible experiences and harms credibility. Yet, some marketers say prioritizing quantity over quality is more effective. They believe that ranking for the sake of traffi...
An easy content framework
contentfolks
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There’s something very satisfying about building a framework or process that works so well you end up re-using it for months, or even years, after creating it. For me, this happened with a framework I...
A framework for content updates (based on library size)
Superpath
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Content updates are a part of site maintenance that usually gets placed on the back burner—not the best place for it to be. Let’s introduce two hypothetical companies to illustrate how it typically wo...
What if we all have to pivot to video again?
Next in Marketing
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If Gen Z and younger generations search on TikTok over Google - well that changes everything. I remember back in 2014 or so, when every VC-backed publisher and legacy media company was suddenly in the...
5 more mental models for content marketers
Animalz
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Back in 2018, we published an overview of five mental models we find useful for content marketing. Now, four years on, we wanted to share another collection that has proved its worth, time and time ag...