Copywriting

Most people, including most writers, think of copywriting as the dark art of the writing world. Stringing words together that motivate people to buy things is seen as both mysterious and sinister. We ...

This resource covers how to write and design a homepage (landing page) that converts visitors into customers. Let's start by identifying the three common landing pages: Homepage — Your catch-all for a...

I wasn’t much of a writer two years ago. That changed when I started publishing my blogging content online. First on my own WordPress blog, then on several platforms that pay me for my content. Out of...

1) Write with your eraser You get 100 bucks for every word you rub out from your title. 2) Don't exaggerate. An honest line always feels warmer. 3) No one cares what you can do. Everyone cares what you can do for them. 4) Avoid the passi...

The most popular writing advice: Edit your work. The least common follow-up: How to edit your work. I've edited 3+ million words in 5 years. Here's the process I use to deliver A+ work that meets clie...