Copywriting

The only thing more fun than electrocuting college students? Making them so bored that they electrocute themselves. In one of those experiments that make you wonder if the professors were just getting...

This short example from Gary Provost demonstrates what happens when a writer experiments with sentences of different lengths, as quoted in Writing Tools: 50 Essential Strategies for Every Writer by Ro...

We’ve been working on a guide to writing Animalz-style content with a view to helping our team contribute to the blog. Then we thought: why not share this more widely? If you’re curious about why we’d...

80% of your website visitors won't make it past your headlines. So, all your effort needs to go into making sure that the remaining 20% do. David Ogilvy said, "The headline is the most important eleme...

Copywriting tools can make your life easier and your business more profitable. So it’s a no-brainer to make sure you’re equipped with them. In this article, I’m going to share my favorite tools. Some ...