Copywriting

Your words have a huge impact on your sales. If you use the right words that speak to your audience you can increase your sales by 300%. If you use the wrong words, you can lose people that would have been a great fit for your product or...

Have you ever flicked through a page on your phone and got so frustrated that you left and looked for another page? Think about why that happens. Most likely you couldn’t find the information you wanted quickly. Or even more annoying, th...

When I graduated college and first started writing for a living about a decade ago, naive me would never have imagined that fast forward ten years, an AI could basically do the job for you. If not all of it, help you on the way. But that...

Here are 10 marketing tips to increase conversions and sales on your site right now: 1. Speak to one. Nothing converts worse than a broad message. Speak specifically to one niche market: "Disability insurance quotes for attorneys." Focus...

This is not an article on how to make your verbs active and your prose less cluttered. Not because word economy and voice aren’t important. But because they won’t make you a good writer. Punctuation and syntax are a must, but they don’t ...