Copywriting

Last week I asked people on social media to “submit your company landing page” and I’d rewrite it. Well, we did it! I teamed up with Annie Maguire, one of the best copywriters in the business. Hopefully this gives you an insight into the...

For a long time, I’ve focused solely on content marketing. But in April this year, I decided to try new things — one of them is copywriting. Through the learning process, I’ve discovered a lot of useful copywriting resources. Guides to c...

Content is king these days. So if a website owner wants to draw more visitors to their site, it pays to have high-quality content. It’ll help boost the site’s SEO performance, which will naturally push your visitors to the site, and of c...

Eugene M. Schwartz was not just a stellar copywriter. He actually introduced a bunch of important copywriting concepts we still use today. And it’s no surprise that his “Breakthrough Advertising” is a must-read for all copywriters today....