Copywriting

This handbook helps you write nonfiction books and blogs for three reasons: 1. Keeping thoughts to yourself can be a disservice to the world. If you have something important to say and you say it well...

When most copywriters talk about leveling up their skills, they run straight to another YouTube video… another 10-second Instagram hack… or worse — another generic listicle of “power words.” But if yo...

October 1974. 2 copywriters are sitting in an ad agency. They’re working on a direct-response promotion for a client who sells silver coins and bullion. Their names: Gary Bencivenga and Dan Rosenthal....

Here's something that might surprise you: I use AI to automate more than 50% of what I do as a writer. And this is coming from someone who's generated millions of dollars with writing, published 10 bo...

Have you heard of the fitness program P90X? They’re a great example of a brand that wasn’t finding any footing with the marketplace until they figured out their Unique Mechanism. The fitness space isn...