Copywriting

In 2020 when I first began my copywriting career, I read 10 copywriting books. Most of these books covered the raw basics of direct response copywriting. However, one book stood out like a flamingo am...

Over the past four years, my writing has attracted millions of readers and helped me build a multi-six-figure creator business. But if I had to start from scratch, I’d start differently. When I publis...

As Thomas Mann once said, "A writer is a person for whom writing is more difficult than it is for other people." And I agree. Writing is difficult. So is copywriting. In this article, I’ll try to make...

Many people ask me: Where can I learn about marketing? And I think there is no better place to start than history. By learning about how marketing was built, how it worked, and how it changed, you can...

Bob Levenson was reckoned to be the best copywriter ever. That’s Bill Bernbach’s opinion. That’s why he made Bob Levenson head of copy at DDB New York. At a time when New York was stuffed with the wor...