Copywriting

Malala Yousafzai: because she is an outspoken activist who’s words strike a harmonious balance between humility and confidence; seriousness and humour; enabling us to believe in the possible. Tracey H...

You need to hook a viewer in the first 3 seconds of your short-form video. It doesn't matter how brilliant your content is, how stunning your visuals are, or how persuasive your call to action is. If ...

I’ve been exploring the depths of UX copywriting in past few months. While it may seem a bit boring, and what most copywriters may define as “easy”, UX copy is a branch of copywriting as vast as copyw...

One of the most important steps toward greatness in anything you do is to work with the greats. Get their feedback. Take their advice. And most importantly, see how they do what they do. But for most ...

Go to LinkedIn. Find a job description of the role you are targeting. Steal the words you see under ‘Responsibilities’. These are their top priorities. Turn the stolen ‘Responsibilities’ into a headli...