Copywriting

Your website is the shop window for your business, so it needs to be good. Here's how to write banging website copy that wins your business more business. 1. Figure out the structure of your website f...

Don't know where to start with your tone of voice guidelines? Here are some examples from leading companies, and a guide to writing your own. First off, the basics. Tone of voice guidelines govern how...

Good copywriting can generate up to 8x more traffic. Don’t you want results like that? You just have to master the essentials of good copy. Like SEO or content marketing, it all comes with practice an...

Five years ago, I launched this fortnightly newsletter about writing and marketing. As detailed in Everybody Writes 2, it took me 8 hours-ish to write the newsletter. Now I write it in half that time....

Most SaaS headlines suck. Make yours stand out. Use these headline formulas to create a clear and compelling headline for your SaaS and convert more traffic. Here's how to use them: 1. Define your per...