Copywriting

"How do I make my writers create good copy?" This question came up in a mentorship session last week. The content manager was frustrated. Her team kept producing poor copy and she couldn't figure out ...

Ever struggle to start writing your copy? I did. I struggled with starting a lot, especially at the beginning of my career. Back then, starting was difficult because I didn’t have a reliable method fo...

There are two senses in which writing can be good: it can sound good, and the ideas can be right. It can have nice, flowing sentences, and it can draw correct conclusions about important things. It mi...

Give us the finger. You look good. Think different. Just do it. The latter is what I’ve been telling myself after a few weeks off from writing, and it feels like a relief to be back in the groove on o...

There's been a lot of talk about how AI will replace writers. The recent explosion of ChatGPT has just increased the volume of the voices. As a writer, and a former writing teacher who has studied lan...