Copywriting
10 red flags when hiring a copywriter
Amanda Kostro Miller
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In this post, we’ll review 10 red flags that may come up during your quest for a copywriter. These red flags aren’t meant to scare you away from working with a copywriting professional, but rather, th...
10 writing tips from the world's best marketer
Ship 30 for 30
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David Ogilvy is one of the most legendary marketers of all time. In 1982, David wrote an internal memo to the employees of his advertising agency titled "How to write." Inside, he noted to employees o...
How to spot AI generated text
Big Bang Copy
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The best and easiest way to spot AI generated text is to look for fluff - which is a classic case of bad copywriting. Pop any command into ChatGPT and it'll likely come up with plenty of jargon (unles...
4 surprisingly fun ways to keep distracted readers captivated
Enchanting Marketing
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Has this happened to you? You’re driving to work. The usual journey. On the highway. You’re listening to the radio and thinking about the day ahead. 30 miles later you suddenly realize you’re at your ...
10 ways to hook people (with examples)
Neal's Newsletter
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A hook is the opener of anything you want people to pay attention to. Whether it’s a social post, YouTube video, fundraising pitch, cold email/DM, presentation, or even a quirky travel story. People a...