Email marketing

Celebrating wins and milestones, whether big or small, helps build confidence and provides the positive motivation to keep moving forward. So instead of letting your customer data gather digital dust...

How exactly do you write your email campaigns, e.g. user onboarding flows? Do you open a blank doc and wait for the muse to show up? What if you could use a predictable, step-by-step method instead. W...

This post will explore how you can leverage the customer journey to create irresistible email marketing campaigns. We’ll delve into practical tips and best practices for maximizing the potential of th...

Abandoned cart flows make you money—more than any other automated flow you set up. That’s what Klaviyo’s product analytics team discovered when they analyzed over 143K abandoned cart flows sent in 202...

Klaviyo's The State of DTC reported a noteworthy finding: email marketing platforms are the third most critical tool for brands in 2024. This demonstrates email marketing's growing importance in DTC m...