Email marketing

When I accepted the job as BuzzFeed’s first newsletter editor, I didn’t really know anything about email. December 2012 was a very different time in the newsletter world. Many of the world’s biggest p...

A quote that we often refer to in the email deliverability community is one of Benjamin Franklin’s which was, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Li...

Wow, what a ride! 🎊 Today marks the first birthday of MarketingIdeas.com, and it’s been the best year of my career. I’ve published 52 articles, attracted over 17,800 subscribers, and reached more tha...

Making a great first impression with any email newsletter is important, but this becomes vital when launching a new product. You can’t launch a product twice, so getting this right is key to ensuring ...

Celebrating wins and milestones, whether big or small, helps build confidence and provides the positive motivation to keep moving forward. So instead of letting your customer data gather digital dust...