Email marketing

Successful email deliverability can seem like a tricky task–and with so many factors affecting your sender reputation such as content quality and email list health, getting your email to the inbox can feel harder than ever. And if you ar...

These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions. Like all marketing campaigns, you should measure the performance of your email marketing campaigns. Without trac...

Email is one of the best ways to communicate with your customers. It can help you nurture leads, raise brand awareness, and sell your products. If you look at the data, there are over 4 billion email users worldwide — that’s more than ha...

It’s hard to imagine where we as marketers would be without old Wendell there. And yet here we are—70 years later—still championing the importance of segmentation as one of the most important personalization tactics we call upon....

I got my first email address when I was around 12 years old. I used to love AOL’s encouraging “you’ve got mail” greeting, though my inbox was fairly vacant back then. Flash forward to 2021 and, though I’ve been through 3 different person...