Email marketing

What would autumn be without an update from Apple? Right when you’re in the thick of finalizing your Black Friday Cyber Monday plans, the tech giant announces changes that can shift the ground under y...

Not all users become active or remain active indefinitely. Over time, user accounts can become dormant, leading to bloated databases, potential security risks, and wasted resources. To address this ch...

There are certain questions I get asked all the time: Should I republish my newsletter on my website? What’s the best time to send my newsletter? How many links are too many to include in a newsletter...

While many guides on email deliverability offer lists of do's and don'ts, they often forget to explain the reasons behind these recommendations. In this article, we’ll break down six steps to boost yo...

Picture this: You open an email from a favorite brand, expecting the usual promo stuff, but instead, you find an interactive game or a product preview you can play around with. Fun, right? This kind o...