Growth

A few weeks ago, Lenny Rachitsky and I published an essay on the equations behind the top business models in tech. One of the most common questions we got was: how do I actually put this into practice...

Everyone loves optimizing their Customer Acquisition Cost. Whether it’s going for the famous 1:3 CAC:LTV ratio or just lowering CAC as much as possible, it’s practically a default strategy for most ma...

I love products that work quietly in the background. The ones that consumers don’t even know exist, but that have a massive influence on their experience with, and the value they ultimately get from, ...

Do you know Flo? #1 Women’s Health App. 50% of revenue comes from users who installed more than 1 year ago. 25% of revenue comes from cohorts 3+ years old. $190M+ ARR. This is pretty unheard of in mos...

B2B companies who’ve experienced rapid growth over a sustained period undoubtedly put in a huge amount of effort (despite how it might have looked from the outside), and almost certainly had some luck...