Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
How Roblox grows: From virtual playground to global empire
How They Grow
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Today, we’re going to be digging into an incredible company I’ve had my eyes on ever since I wrote my first deep dive on the gaming industry. This creative platform has just been sitting on my roadmap...
A bulletproof way to acquire more customers: ‘Brute Force Marketing’
Marketing Ideas
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My #1 acquisition advice for early-stage startups is always the same: Use your own product on behalf of potential customers → gift them the results (as if they were already using your product). I call...
Stop ignoring this growth problem
Growth Unhinged
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Up to half of your free trial signups may actually be fake accounts. They distract your sales team, deflate your conversion metrics, and inflate hosting costs. And you can fix it without adding fricti...
The 3-layered personalization strategy to drive more pipeline
Mutiny
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Your website is the hub of your online presence and acts as the focal point for all your marketing efforts. It's where potential customers land, make buying decisions, and interact with your brand. Un...
Scaling to $100 million
Bessemer Venture Partners
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As growth investors at Bessemer, we hear the same benchmarking questions over and over from portfolio companies as they mature: What should my gross margin be? How much should I be spending on R&D as ...