Growth

One of the problems we faced when I joined Eventbrite was that Eventbrite had a pretty low take rate, meaning when event creators sold paid tickets on our platform, we took a very low percentage. And ...

Over the last decade, the “consumerization” of IT and SaaS explosion has meant that many companies now find their customers using a combination of tactics known as product-led growth strategy. It all ...

Here’s my recommended sequence to find your early customers: 1. Start by reaching out to your network, looking for people who match your ICP. 2. Go cold outbound, but be strategic about it. 3. Tap you...

Companies often find themselves wrestling with the choice between offering a Trial or adopting a Freemium model. My take? Opt for neither, because Reverse Trials are simply.. better. Trials are a grea...

Clay is a company undergoing one of those rare moments that startup teams dream of: we’ve 10x’d YoY and have tens of thousands of users, thousands of paying customers including established companies l...