Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Airbnb case study: How to reduce churn with personalization
Growth.Design
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See how Airbnb compares to alternative booking apps when it comes to personalization. Learn how to apply this to your product to reduce user churn. I've been travelling while working for a bit now. My...
The operational cadence of effective growth teams
Friday Growth Note
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In today's market, growth teams are in a bit of a pickle, tasked with hitting bigger targets with smaller budgets. The need for efficiency is at an all-time high, but so is the risk of burnout. With t...
From 0 to 10 million users in four years
Growth Unhinged
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Copy.ai – the AI platform for go-to-market teams – launched in two weeks using just seven software tools. Within three months, they got over 40,000 users. Now they’re celebrating an unreal milestone —...
How to slow churn and drive user success with SaaS onboarding coaches
ProductLed
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Keap faced a big churn problem, and we turned to onboarding coaching to solve it. As a product-led company, it’s important to overlay your approach with the reality of customer experiences and their i...
B2B Growth, IRL: How to do event marketing that actually makes a difference
Elena's Growth Scoop
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While many marketing teams focus exclusively on digital channels to reach potential customers, engaging with in-person activities offers an opportunity to break through endless online scrolling noise....