Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
The marketing playbook for the 1%
Marketing Ideas
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Marketing is an open-world game. Every day, you need to choose your way forward: Path 1: The Easy Road. You play it safe. You use traditional marketing strategies (e.g. paid ads, SEO, influencers, ema...
GTM strategies that pushed ActiveCampaign to $250M ARR
Growth Unhinged
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ActiveCampaign, the marketing automation SaaS company, has grown to $250 million ARR and more than 180,000 customers. The company was founded back in 2003 and quietly became an under-the-radar PLG jug...
A guide to the wedge marketing strategy
MKT1
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It’s time to get specific. Broad and horizontal approaches to marketing no longer work. Maybe they never really did?! With modern martech (AI, automation, no code tools), your audience now expects per...
AI has killed the traditional SaaS GTM playbook
Felicis
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If you argued a startup’s go-to-market (GTM) playbook is a commodity, I’d be hard-pressed to disagree. You likely know the gist: a founding team builds a minimal viable product (MVP), launches it, ite...
From zero to unicorn in 3 years: CRED’s journey with branding and influencer marketing
Literal Humans
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Most of us know that panicky feeling that comes from receiving a threatening letter from a credit card company or utility provider, but few of us have ever been rewarded for paying our bills on time —...