Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Five laws of growth
Elena's Growth Scoop
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Non-negotiable laws for every growth function. 1) Product Market Fit (PMF), then data, then growth. Growth creates the maximum product distribution via the scientific method. This applies to brand-new...
Small and mighty: The untapped value of your top 1%
McKinsey
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VIP customers require a unique engagement strategy. VIPs make up only a small portion of customers, but represent a significant amount of revenue. Give them an irresistible customer experience, and VI...
How Waze got its first 1,000 users
First 1000
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When Waze started in 2006, mobile navigation apps were effectively non-existent. At least not on a smart phone. The first iPhone wouldn't launch for another year and the smart phone market was dominat...
Hyper-growth is great, but don’t die while trying
Christoph Janz
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Companies perform according to plan … until they don’t. That’s a tautology/joke, obviously. What I mean is that it quite frequently happens that companies go from “more or less according to plan” to q...
The SaaS metrics that matter
David Sacks
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One of the best features of SaaS businesses is how easy they are to measure. Only a handful of metrics really matter. This post breaks down those key performance indicators (KPIs), and provides the be...