Growth

MarTech Today’s Editorial Director Kim Davis speaks with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia Solutions, about the state of marketing automation an...

For a long time, building meaningful relationships has been a big part of growing a successful business. On that note, let’s take a look at the importance of a trusted long-term influencer collaboration for your next marketing campaign....

In recent years, the trend of focusing on adoption and LTV have picked up serious momentum. At Unusual Ventures, we call this the Modern Go-To-Market (GTM). Historically, GTM consisted of isolated functions with their own metrics, in add...

Two of the most popular questions from our career panels this summer for Product Managers and Marketers were 'How do I stand out in my career?' and 'How do I make myself more valuable to my company'? One of the most overlooked strategies...

Website development is a common blocker for marketing teams. But it doesn’t have to be. Marketers dream about awesome campaigns, but when it comes to actually bringing those campaigns to life they are typically brought back down to reali...