Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
20 acquisition channels [Resource]
Building Startups
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Howdy! Back again and let’s kick-off! Today, we’re going to be talking about one topic for a change. 🔥20 Strategies to acquire customers for $0. 3….2…1: Cold Email. Okay, but you knew that. How can you actually stand out and get that c...
SaaS trials: Get more users from trial start to paying customer
CXL
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Nearly 75% of SaaS companies offer a free trial. Trials give potential customers a taste of life with your product at minimal risk. They also give you the opportunity to earn their business. But while free trials are commonplace, how lon...
8 user retention tactics tested on 300 million users
Growth.Design
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Growth.design did an amazing case study on how Duolingo, a language-learning website and app, used different retention tactics on its over 300 million users. It's a fun and interactive case study to go through and is great for marketers ...
What is growth hacking: A framework for growth
Demand Curve
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Growth hacking is the process of continually optimizing the growth of a key business metric. That metric could be weekly active users (WAU), lifetime value (LTV), profit, revenue, or any other number that indicates success for your busin...
The new B2B growth equation
McKinsey
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Customers want an always-on, personalized, omnichannel experience. The world’s best sellers are giving it to them. After two years of nearly nonstop business disruption, B2B companies have finally flexed to meet their customers’ omnichan...