Growth

What does good retention mean? It means you’re building a habit. I like to work backward to figure out what leads to that habit. It’s easier to define what an active user looks like versus figuring ou...

Many people mistake go-to-market (GTM) for “launch” or marketing in general. However, GTM strategy is a set of activities that will propel your product to the scaling stage. The holy grail is to find ...

Think of a typical Friday night. Maybe you’re heading out to a local concert, which you RSVP’d to through Eventbrite. But before you head out, you order a pre-show meal from DoorDash. Finished with yo...

I love a good framework. Each one is like a mental shortcut—a big, important idea compressed down into a memorable snippet, so you have it when you need it. Unfortunately, for every life-changing fram...

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or ...