News
General marketing and technology news.
Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
Digiday
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Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers aren’t hitting the panic button — yet. For now, they’ve brushed off Meta’s decision to scrap its U.S. fact-ch...
Apple says Siri isn’t sending your conversations to advertisers
The Verge
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Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section...
Reddit debuts new tools for tracking trends and advertising AMAs
Digiday
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Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users. A new free tool for marketers called Reddit Pro Trends aims to hel...
TikTok shares insights into its value as a shopping tool
Social Media Today
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With TikTok on the brink of being removed from the U.S., the timing of this report’s release is particularly interesting. TikTok has published a new survey report, in partnership with Ipsos, which loo...
Advertising’s dealmakers are gearing up for a 2025 surge
Digiday
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This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Here’s the twist: the deal flow never really dried up in 2024....